BRANDING

Orig3n Brand Guide
Brand messaging, tone of voice, and sample work to get the public excited about new opportunities in life science. [DNA Tests]

Rakuten Advertising Manifesto
Getting the client fired up about an entirely new vision and mission for their entire global brand. [Affiliate Advertising]

SoftBank Robotics Messaging
Brand platform and product messaging. Voice, values, and personality. Company philosophy. Before-and-after copy. All to inspire and reassure in the face of new technology. [Human-Interfacing Robotics]

Norwest Venture Partners Tone of Voice
Pitch deck for new, people-focused brand personality – featuring core brand archetypes, key tone of voice attributes, and before-and-after copy transformation. [Venture Capital]

Norwest Venture Partners Messaging
Extending the core brand platform and voice to fully capture the company's new mission, differentiators, and day-to-day language. [Venture Capital]

Positive Resource Center Manifesto
Building understanding and advocacy for an important cause and an important resource within the community. [HIV/AIDS and Mental Health Services]

Origami Logic Tone of Voice
Defying traditional voice and messaging in a crowded marketplace all saying the same thing. Tonal exploration, with before-and-after demonstration. [Marketing Data Analytics]

Omissa Manifesto
Kicking off a major rebrand of an established leader evolving towards an brand-new mission. [Cloud-Based Workspaces]

E-BOOKS

Cadent Addressable TV Playbook
Introducing a complex new concept (and its supporting technology) in conversational, easy-to-understand language. [TV Marketing Targeting]

Cisco Umbrella Use Case E-Book
Empathizing with audiences' unique security challenges, then exploring the unique solution that can help, in clear and compelling detail. [Cybersecurity]

UiPath Automation Trends E-Book
Interviewing industry experts to create a comprehensive and inspiring look at what the future holds in the way we work. [AI and Automation]

INFOGRAPHICS

Qlik Data Visualization Infographic
Colorfully educating both new and current audiences on the possibilities (and capabilities) of a more advanced platform. [Data Analytics and Integration]

Cisco Cyberthreat Interactive Infographic
Compiling key security data and insights in a surprising, eye-catching format. [Cybersecurity]

Bunge Oil Infographic
Pitching company product and capabilities to a new potential partner with the hard facts and a fresh look. [Cooking Oil Manufacturing]

BLOGS / EDITORIAL

Box Drive Blog Post
Introducing a new technology and use case in a refreshingly fun tone. [Cloud Data Sharing and Management]

Orig3n Trial-and-Error Medicine Blog Post
Raising revolutionary life science possibilities in a provactive thought-leadership piece. [Regenerative Medicine]

Wine Direct Wine Enthusiast Article
Providing tangible, useful advice to audiences, while still making the product pitch. [Winery Operations]

Rakuten Advertising Affiliate Intelligence Blog
Driving thought-leadership by demonstrating an industry-first philosophy backed by innovative technologies. [Affiliate Advertising]

EMAIL, SOCIAL, AND PROMOTIONAL ASSETS

Orig3n Back-to-School Promo
Emails and social posts promoting product to a very particular audience, with some insider humor to grab attention. [DNA Tests]

Qlik "Whole Story" Social Posts
Pushing audiences to question their assumptions about data in surprising ways. [Data Analytics]

LinkedIn Santander Case Study and Blog
Selling sales teams on new tech by sharing real stories and results. [Sales Tools]

Marketplace Flavor Guide
Demonstrating agency capabilities by creating a fun, welcoming, and fact-filled narrative to demonstrate expertise. [Food Marketing]

MISC.

All-New Box Keynote
Grabbing – and holding – attention while launching a new product live to a global audience. [Cloud Data Sharing and Management]

UiPath Automation Trends Webinar
Updating audiences on the latest industry trends with a full-length presentation, including talk track and slide slides. [AI and Automation]

Positive Resource Center Video Script
Entreating and educating audiences to build greater support for the people who need it most. [HIV/AIDS and Mental Health Services]

P.S. For more visual, final-form creative, check out my portfolio.